Soulful Steps II: Visual Identity Design
BUILDING A VISUAL INDENTITY
Soulful Steps II: The Silent Mystery
A cross-cultural visual identity system created for a stage production of ethnic dance and live music at Esplanade, Singapore (July 2025). The design extends across posters, booklets, T-shirts, tote bags, social media, and audience materials.
Rooted in themes of silence, flow, and cultural resonance, the system explores human connection to nature, ancestry, and transformation. Abstract ink compositions and a recurring red ink motif create a visual anchor, blending East Asian aesthetics with contemporary clarity.
Illustrations of five instruments—morin khuur, dombra, dranyen, bass, and drums—translate sound into a shared visual language, uniting performance, media, and community.
Creative Fields
Branding / Brand Identity / Brand Image Design
Visual Identity
Graphic Design
Art Direction
