This is the brand image carefully crafted by SUUS Design Studio for the Golden Life Foundation in Singapore.

The brand’s vision is to empower the elderly and young leaders in the community, leading to a life of positivity, meaning, and dignity through service. We chose the concept of tree rings, representing the continuous cycle and growth of life, and also symbolizing the unique “fingerprint” of trees, reflecting the individual journey of each person.

The brand’s color palette incorporates golden hues, symbolizing the precious moments of life. Additionally, we have designed a range of merchandise for the brand, including business cards, paper bags, posters, t-shirts, and gifts.

View the live site here.