Good Soil Foundation


We designed the brand identity for Good Soil Foundation, focusing on their mission of fostering philanthropic innovation in Singapore.

Inspired by the biblical reference of “Good Soil” in Matthew 13, symbolizing fruitful outcomes from nurturing acts, we crafted a logo merging G and S into a grape leaf shape, symbolizing growth and abundance.

Warm yellow and orange tones were chosen to convey hope, positivity, and the nurturing essence of sunlight. The grape leaf represents nature and cultivating goodness, reflecting their commitment to making a meaningful impact. 

View the live site here.

Creative Fields

Branding / Brand Identity / Brand Image Design
Visual Identity
Logo Design
Website Design
Graphic Design
Art Direction

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