Li Foundation
BUILDING A BRAND
Brand Identity Design – Dynamic and Innovative Organization (Singapore).
Our branding proposal takes inspiration from sailing. The logo is composed of three letters L, I and F in the form of two sailboats. Imagery of boats braving the wind and billows, brings out the organization’s determination in having an impact on society.
The colour palette pairs various Blues with a vibrant Orange and powerful brushstrokes deliver an energetic brand personality.
Creative Fields
Branding / Brand Identity / Brand Image Design
Logo Design
Web Design
Product Design
Color / Typography
Graphic Design
Art Direction