Brand Identity Design for RESHAPE: A modern fitness club that aims to promote a healthy lifestyle through professional courses, personalized fitness programs, and nutrition recommendations.

With the slogan “Fitness, Health, and Happiness,” RESHAPE strives to embody its commitment to wellness.

In response to the client’s request for a simple, modern, and dynamic brand image, the design team sought inspiration from the triangular shapes formed by the body during sports, symbolizing endless energy and movement.

This concept was combined with the letter “A” in the brand name and fitness equipment patterns to create a unique brand element for RESHAPE.