SGmomo - Fish Ball Series
BUILDING A BRAND
Brand Identity Design – A Singaporean company specializing in production of a wide variety of local foods.
Our logo design fuses a hand-drawn typography of the brand name Momo with a bitten piece of their signature product.
Hand-drawn illustration and various colour matching for three flavours of the mochi products packaging design.
The fish ball series packaging was inspired by our traditional and colorfully patterned Peranakan* tiles. The seafood product packaging have been designed using two tile patterns matched with conventional Peranakan colors.
Our intention was to bring out nostalgia for the locals while promoting the traditional Southeast Asian culture.
Creative Fields
Branding /Brand Identity /Brand Image Design
Logo Design
Packaging Design
Hand-Drawn Illustration
Graphic Design
Art Direction
*Peranakan, they are an ethnic group defined by their genealogical descent from the first waves of Southern Chinese settlers to the ports in the Malay Peninsula and Indonesian Archipelago.
Peranakan culture is characterized by its unique hybridization of ancient Chinese culture with the local cultures of the Nusantara region.
Mochi Product Packaging Design
Fish Ball Series Product Packaging Design
