SGmomo - Fish Ball Series
BUILDING A BRAND
Brand Identity Design – A Singaporean company specializing in the production of a wide range of local foods,
Momo’s brand identity showcases its signature product through a unique logo design that blends hand-drawn typography of the brand name with a bitten piece of mochi.
The packaging design for Momo’s mochi products is brought to life through hand-drawn illustrations and color-matching, creating three distinctive flavors.
The packaging for Momo’s fish ball series is inspired by traditional Peranakan tiles, with two tile patterns and conventional Peranakan colors used to create a visually appealing design that evokes nostalgia and promotes Southeast Asian culture. (Designed to reflect the traditional and colorful heritage of the region)
Creative Fields
Branding /Brand Identity /Brand Image Design
Logo Design
Packaging Design
Hand-Drawn Illustration
Graphic Design
Art Direction
*Peranakan, they are an ethnic group defined by their genealogical descent from the first waves of Southern Chinese settlers to the ports in the Malay Peninsula and Indonesian Archipelago.
Peranakan culture is characterized by its unique hybridization of ancient Chinese culture with the local cultures of the Nusantara region.
Mochi Product Packaging Design
Fish Ball Series Product Packaging Design
